Borden® Friends of Elsie

Blick & Staff MOOOved the needle for Borden® Brand Cheese to let Americans know that when they buy Borden cheese all of the proceeds go right back to our hardworking dairy farmers. The campaigns to educate consumers about this farmer-owned cooperative involved families in a recipe contest, a children’s book illustration competition, an in-market tour with a celebrity chef who grew up on a dairy farm (now that’s no bull!), and Mayoral proclamations declaring Dairy Farmer’s Day in key markets where we organized educational events that brought consumers up close with local dairy farmers and their cows.