Build-A-Bear Workshop®

“Regardless of what business you’re in, it’s up to you to make the world a better place.” That’s the Build-A-Bear Workshop® credo that inspired Huggable Heroes, a program to recognize young people who are making a difference. Through this “pawsome” program B&SC leads an annual grassroots campaign to identify kids ages 6 to 18 who contribute to their communities in remarkable ways. Through strong local media coverage these true hometown heroes are celebrated in each of the 123 markets where Build-A-Bear Workshop® operates a store. Now, in its sixth year, Huggable Heroes continues to inspire and celebrate the accomplishments of kids, spread goodwill within Build-A-Bear Workshop® communities and create lasting brand ambassadors.